In 2008, M&M decided to create its own "election campaign" in Australia and New Zealand. Each M&M color was given their own propaganda poster for the campaign based on their personalities. Each poster featured its own silly slogan like "Miss Green, working the polls" and "Vote Yellow, the people's candy-date." In addition, they ran small ads on TV to showcase each M&M color. Here's the link: https://www.youtube.com/watch?v=I5uThH2jR0M
The purpose was to promote M&M's by getting people to remember them for their fun advertisements. This was also during the time of the 2008 presidential election, so giving people a good laugh between the real advertisements on tv were the goals. I just thought these were funny and different from ones we viewed in class!
No comments:
Post a Comment